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Sales force management /

Churchill, Gilbert A.

Sales force management / Gilbert A. Churchill, Jr., Neil M. Ford, Orville C. Walker, Jr. - 5th ed. - Chicago : Irwin, c1997. - xxiii, 813 p. : col. ill. ; 24 cm. - The Irwin series in marketing. .

Includes bibliographical references (p. 774-797) and indexes.

ISBN: 0256137870

Subjects--Topical Terms:
Sales management.

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