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E-business 2.0 :

Kalakota, Ravi.

E-business 2.0 : roadmap for success / Ravi Kalakota and Marcia Robinson. - [2nd ed.]. - Boston, Mass. : Addison-Wesley, 2001. - xxiv, 520 p. : ill. ; 24 cm. - Addison-Wesley information technology series. .

Rev. ed. of e-business. c1999.

Includes bibliographical references and index.

"Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint." "This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today's economy. It then addresses core application frameworks - customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence - and shows how each forms the foundation of an e-business strategy."--BOOK JACKET.

0201721651


Electronic Commerce.