Marketing management :
Kotler, Philip.
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millennium ed. - Upper Saddle River, NJ : Prentice Hall, 2000 - xxxii, 718 p. : ill. - The Prentice-Hall international series in marketing. .
Includes bibliographical references and indexes.
0130122173
Marketing--Management.
658.8 KOT 2000
Marketing management : analysis, planning, implementation, and control / Philip Kotler. - Millennium ed. - Upper Saddle River, NJ : Prentice Hall, 2000 - xxxii, 718 p. : ill. - The Prentice-Hall international series in marketing. .
Includes bibliographical references and indexes.
0130122173
Marketing--Management.
658.8 KOT 2000