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Thrift : the history of an American cultural movement / Andrew L. Yarrow.

By: Material type: TextTextPublication details: Amherst : University of Massachusetts Press, 2014.Description: 1 online resourceContent type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781613763483
  • 1613763484
  • 1625341326
  • 9781625341327
Subject(s): Genre/Form: Additional physical formats: Print version:: Thrift.DDC classification:
  • 339.4/30973 23
LOC classification:
  • HG179 .Y35 2014
Online resources:
Contents:
Prelude -- The early twentieth-century American thrift movement -- Precursors of a movement -- Thrift's heyday, 1910s/1930 -- Teaching thrift in the schools -- The philosophy of thrift -- National Thrift Week -- Allies and strange bedfellows -- The international dimension -- The decline of thrift -- From thrift to sustainability.
Summary: "In this lively and engaging book, Andrew L. Yarrow tells the story of a national movement that promoted an amalgam of values and practices ranging from self-control, money management, and efficiency to conservation, generosity, and planning for the future -- all under the rubric of 'thrift'. Emerging in tandem and in tension with the first flowerings of consumer society, the thrift movement flourished during the 1910s and 1920s and then lingered on the outskirts of American culture from the Depression to the prosperous mid-twentieth century. A post-World War II culture that centered on spending and pleasure made the early-twentieth-century thrift messages seem outdated. Nonetheless, echoes of thrift can be found in currently popular ideas of 'sustainability', and 'simplicity' and in efforts to curtail public and private debt."--Back cover.
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Includes bibliographical references and index.

Prelude -- The early twentieth-century American thrift movement -- Precursors of a movement -- Thrift's heyday, 1910s/1930 -- Teaching thrift in the schools -- The philosophy of thrift -- National Thrift Week -- Allies and strange bedfellows -- The international dimension -- The decline of thrift -- From thrift to sustainability.

Print version record.

"In this lively and engaging book, Andrew L. Yarrow tells the story of a national movement that promoted an amalgam of values and practices ranging from self-control, money management, and efficiency to conservation, generosity, and planning for the future -- all under the rubric of 'thrift'. Emerging in tandem and in tension with the first flowerings of consumer society, the thrift movement flourished during the 1910s and 1920s and then lingered on the outskirts of American culture from the Depression to the prosperous mid-twentieth century. A post-World War II culture that centered on spending and pleasure made the early-twentieth-century thrift messages seem outdated. Nonetheless, echoes of thrift can be found in currently popular ideas of 'sustainability', and 'simplicity' and in efforts to curtail public and private debt."--Back cover.

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