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		How cool brands stay hot : branding to Generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire. by Bergh, Joeri van den, 1971- [author.] Behrer, Mattias [author.] Maeseneire, Patrick De Edition: 3rd edition. Material type: Text; Format: available online ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by Mooij, Marieke K. de, 1943- Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, California : Sage Publications, 2014; xx, 395 p. ; 26 cm Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 MOO 2014. Place hold Add to cart (remove)
		Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor. by Wilks, Nicoletta A [editor.] Series: Food and beverage consumption and health series Material type: Text; Format: available online ; Literary form: Not fiction Publisher: New York : Nova Science Publishers, c2009 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by Hooley, Graham J Piercy, Nigel Nicolaud, Brigitte Edition: 4th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Harlow, England ; New York : FT Prentice Hall, 2008 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 HOO 2008. Place hold Add to cart (remove)
		Breaking up America : advertisers and the new media world / Joseph Turow. by Turow, Joseph Edition: [Pbk. ed., 1998]. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chicago, Ill. : University of Chicago Press, 1998 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		Breaking up America : advertisers and the new media world / Joseph Turow. by Turow, Joseph Edition: [Pbk. ed., 1998]. Material type: Text; Format: available online ; Literary form: Not fiction Publication details: Chicago, Ill. : University of Chicago Press, 1998 Online access: Click here to access online Availability: No items available. Add to cart (remove)
		No cover image available Journal of targeting, measurement, and analysis for marketing [electronic resource]. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: London : Henry Stewart Publications Online access: Full text available from ABI/INFORM Global: 08/01/2000 to 09/30/2012 Availability: No items available. Add to cart (remove)
		No cover image available Journal of targeting, measurement, and analysis for marketing [electronic resource]. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: London : Henry Stewart Publications Online access: Full text available from ABI/INFORM Global: 08/01/2000 to 09/30/2012 Availability: No items available. Add to cart (remove)
		No cover image available Target marketing [electronic resource]. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Philadelphia, PA : North American Pub. Co., c1986- Online access: Full text available from ABI/INFORM Global: 01/01/1992 to present Availability: No items available. Add to cart (remove)
		No cover image available Target marketing [electronic resource]. Material type: Continuing resource; Format: electronic available online ; Type of continuing resource: periodical Publication details: Philadelphia, PA : North American Pub. Co., c1986- Online access: Full text available from ABI/INFORM Global: 01/01/1992 to present Availability: No items available. Add to cart (remove)

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