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Journal of social marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote
Publication details: Bingley, United Kingdom : Emerald Group Publishing
Availability: No items available.

Humorous adverts are memorable because they are creative and funny. What are the benefits of using humorous adverts in promoting public awareness campaign in Malaysia? / Tan Meng Koon. by
  • Tan, Meng Koon
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2008-05.

Critical marketing : issues in contemporary marketing / edited by Mark Tadajewski and Douglas Brownlie. by
  • Tadajewski, Mark
  • Brownlie, Douglas T
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, UK ; Hoboken, NJ : Wiley, c2008
Other title:
  • Issues in contemporary marketing.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CRI 2008.

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