Redskins : insult and brand / C. Richard King.

By:

King, C. Richard, 1968- [author.]

Material type: Text

TextPublisher: Lincoln : University of Nebraska Press, [2016]Copyright date: �2016Description: 1 online resource (xii, 226 pages, 10 unnumbered pages of plates) : illustrationsContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9780803288454
080328845X
9780803288430
0803288433
9780803288447
0803288441

Subject(s): Genre/Form:

Electronic books.

Additional physical formats: Print version:: RedskinsDDC classification:

796.332/6409753 23

LOC classification:

GV953.W3 K56 2016eb

Online resources:

Click here to access online

Contents:

Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.

Summary: "Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.

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Title notes ( 6 )

No physical items for this record

"Redskins" is blacked out on title page.

Includes bibliographical references (pages 185-210) and index.

Print version record.

"Redskins: Insult and Brand examines how the ongoing struggle over the team name raises important questions about how white Americans perceive American Indians, about the cultural power of consumer brands, and about continuing obstacles to inclusion and equality. C. Richard King examines the history of the team's name, the evolution of the term "redskin," and the various ways in which people both support and oppose its use today. King's hard-hitting approach to the team's logo and mascot exposes the disturbing history of a moniker's association with the NFL--a multibillion-dollar entity that accepts public funds--as well as popular attitudes toward Native Americans today"--Provided by publisher.

Origins -- Uses -- Erasure -- Sentiment -- Black/White -- Ownership -- Simulation -- Opinion -- Change -- Ends.

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