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		Consumer behaviour in tourism / Susan Horner and John Swarbrooke. by Horner, Susan Swarbrooke, John Edition: 3rd ed. Material type: Text; Format: print ; Literary form: Not fiction Producer: New York : Routledge, 2016 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 HOR 2016. Add to cart (remove)
		No cover image available An Investigational Study Of The Triggers That Motivate Malaysian College Students To Shop by Cheah, Su Ann Series: School Of Business Material type: Text; Format: print ; Literary form: Not fiction Publication details: Petaling Jaya, Selangor KBU International College 2009 Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-19. Add to cart (remove)
		No cover image available An Empirical Study Of Brand Switching Behavior In The Hand Phones Market by Lim, Hui Xin Series: School Of Business Material type: Text; Format: print ; Literary form: Not fiction Publication details: Petaling Jaya, Selangor KBU International College 2009 Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-16. Add to cart (remove)
		No cover image available A Study On The Relationship Between Customers' Perception, Customers' Satisfaction And Customer Recommendation Towards The Service Quality..... by Ng, Chee Meng Series: School Of Business Material type: Text; Format: print ; Literary form: Not fiction Publication details: Petaling Jaya, Selangor KBU International College 2009 Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-13. Add to cart (remove)
		No cover image available Educating and promoting sustainability and green consumerism : an analysis of organic food brands in Malaysia / by Yong Siau Qiao. by Yong, Siau Qiao KBU International College. School of Design Nottingham Trent University Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2009 Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2009. Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2009-07. Add to cart (remove)
		No cover image available A critical analysis of consumer's attitude and behaviour towards online advertisement in Malaysia / Tay Siok Yee. by Tay, Siok Yee KBU International College. School of Business, Hospitality & Tourism Management Anglia Ruskin University Material type: Text; Format: print ; Literary form: Not fiction Publication details: 2009 Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Ashcroft International Business School, Anglia Ruskin University, UK, 2008. Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: BA2009-01. Add to cart (remove)
		Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan ; with Robert E. Gunther. by Wind, Yoram Mahajan, Vijay Gunther, Robert E, 1960- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 WIN 2002. Place hold Add to cart (remove)

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