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How to write copy that sells : the step-by-step system for more sales, to more customers, more often / Ray Edwards. by
  • Edwards, Ray [author.]
  • Hoopla digital
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Adult;
Publisher number:
  • MWT11568585
Publication details: [United States] : Morgan James Publishing : Made available through hoopla, 2016
Availability: No items available.

Copywriting : successful writing for design, advertising and marketing / Mark Shaw. by
  • Shaw, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 SHA 2009.

Copywriting /​ Rob Bowdery. by
  • Bowdery, Rob
Series: Basic advertising ; 01
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2008
Other title:
  • Copywriting : n. the creative process of writing text for advertisements or publicity material
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 BOW 2008.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
  • Barry, Pete (Pete S.)
Edition: 2nd edition, revised &​ expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames and Hudson, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BAR 2008.

Design secrets--layout : 50 real-life projects uncovered / Rodney J. Moore. by
  • Moore, Rodney J
Series: Design secrets
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport Publishers, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 MOO 2004.

Creative marketing communications : a practical guide to planning, skills and techniques / Daniel L. Yadin. by
  • Yadin, Daniel L
  • Yadin, Daniel L. Creative marketing communications : a guide to planning, skills and techniques
Series: Marketing in action series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 YAD 2001.

The copy book. by
  • Designers and Art Directors Association of the United Kingdom
Series: Mastercraft series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mies, Switzerland : Designers and Art Directors Association of the United Kingdom in collaboration with Rotovision SA, 1995
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 COP 1995.

Writing marketing copy to get results / James Essinger. by
  • Essinger, James, 1957-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Business Press, Thomson Learning, 1999
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 ESS 1999.

Which ad pulled best? : 50 case histories on how to write and design ads that work / [edited by] Philip Ward Burton, Scott C. Purvis. by
  • Burton, Philip Ward, 1910-
  • Purvis, Scott C
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BUR 1993.

Copy chasers on creating business-to-business ads / / Edmund O. Lawler. by
  • Lawler, Edmund O
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : : NTC Business Books, 1994
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 LAW 1994.

Fundamentals of copy &​ layout /​ Albert C. Book, C. Dennis Schick. by
  • Book, Albert C
  • Schick, C. Dennis
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill. : NTC Business Books, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 BOO 1990.

International advertising design. 2 / [edited by Philip Kleinman] by
  • Kleinman, Philip
  • PBC International
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : PBC International, c1989
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1322 INT 1989.

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