Marketing in and for a sustainable society / edited by Naresh K. Malhotra.

Contributor(s):

Malhotra, Naresh K [editor.]

Material type: Text

TextSeries: Review of marketing research ; v. 13.Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016Description: 1 online resource (xvi, 229 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781786352811
1786352818
9780857247254
0857247255
9780765613066
0765613069

Subject(s):

Genre/Form:

Electronic books.

Additional physical formats: Print version:: Marketing in and for a sustainable society.DDC classification:

658.8

LOC classification:

HF5413 .M37 2016

Online resources:

Click here to access online

Contents:

Sustainability and marketing : concurrent pursuit of a smaller environmental footprint and a larger market footprint / Rajan Varadarajan -- Marketing's quest for environmental sustainability : persistent challenges and new perspectives / Jakki J. Mohr, Linda L. Price, Aric Rindfleisch -- A stakeholder marketing approach to sustainable business / Tracy L. Gonzalez-Padron, G. Tomas M. Hult, O.C. Ferrell -- Turning to sustainable business practices : a macromarketing perspective / Mark Peterson, Matt B. Lunde -- No through road : a critical examination of researcher assumptions and approaches to researching sustainability / Seonaidh McDonald, Caroline J. Oates, Panayiota J. Alevizou -- Toward pro-sustainability actions : a macro-behavioral perspective / Bipul Kumar, Nikhilesh Dholakia -- Reducing the attitude-behavior gap in sustainable consumption : a theoretical proposition and the American electric vehicle market / Diane M. Martin, Terhi V�aist�o.

Summary: This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

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This special issue will assemble a set of current, comprehensive/extended review articles/chapters written by distinguished experts on the state-of-the-art of marketing research and future prospects in the transition towards sustainable society. Reviews have been written for impact on marketing thought and clearly articulate the significance, and present critical perspectives and integrated theories on marketing for sustainability. This special issue features contributions from several top scholars including former editors of top journals in marketing.

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