Storytelling-case archetype decoding and assignment manual (SCADAM) / by Arch. G. Woodside, Boston College, USA, Suresh C. Sood, University of Technology Sydney, Australia.
Material type:
TextSeries: Advances in culture, tourism and hospitality research ; Volume 11.Publisher: Bingley, UK : Emerald Group Publishing Limited, 2016Copyright date: �2016Edition: First editionDescription: 1 online resource (xi, 376 pages) : illustrationsContent type: - text
- computer
- online resource
- 9781785602160
- 1785602160
- Jung, C. G. (Carl Gustav), 1875-1961
- Jung, C. G. (Carl Gustav), 1875-1961
- Consumer behavior
- Marketing -- Psychological aspects
- Consumers -- Attitudes
- Archetype (Psychology)
- BUSINESS & ECONOMICS -- Industrial Management
- BUSINESS & ECONOMICS -- Management
- BUSINESS & ECONOMICS -- Management Science
- BUSINESS & ECONOMICS -- Organizational Behavior
- Tourism industry
- Archetype (Psychology)
- Consumer behavior
- Consumers -- Attitudes
- Marketing -- Psychological aspects
- 658.8342 23
- HF5415.32 W663 2016eb
Includes bibliographical references (pages 361-376).
Theory of brand enabling archetype enactment by consumer -- Literature review -- Method : story listening and collection -- Archetype processing and story analysis -- Creator archetype -- Every person archetype -- Explorer archetype -- Hero archetype -- Innocent archetype -- Jester archetype -- Lover archetype -- Magician archetype -- Outlaw archetype -- Ruler archetype -- Sage archetype -- Shadow archetype -- Caregiver archetype -- Theory refinement, implications, and conclusions.
Print version record.
Storytelling-Case Archetype Decoding and Assignment Manual reviews tourism and hospitality applications of Jung's work on archetypes in shaping behavior and unconscious/conscious thought. This book provides tools for confirming relevancy and falsifying incorrect archetype assignments of stories consumers and brands tell.
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