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Consumer Behavior: Building Marketing Strategy. International Student Edition by
  • Mothersbaugh, David L [author.]
  • Kleiser, Susan Bardi [author.]
  • Hawkins, Del I [author.]
Edition: 15th ed., International Student ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York, NY : McGraw Hill LLC, [2024]Copyright date: ©2024
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 MOT 2024.
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Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by
  • Hawkins, Del I
  • Best, Roger J
  • Coney, Kenneth A
Series: Irwin/​McGraw-Hill series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 HAW 2001, ...

Consumer Behavior: Building Marketing Strategy by
  • Hawkins, Del I
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston Irwin 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 HAW 1998.

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