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		Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner. by Zeithaml, Valarie A Bitner, Mary Jo Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2000 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 ZEI 2000. Place hold Add to cart (remove)
		Delivering quality service : balancing customer perceptions and expectations / Valarie A. Zeithaml, A. Parasuraman, Leonard L. Berry. by Zeithaml, Valarie A Parasuraman, A Berry, Leonard L, 1942- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : London : Free Press ; Collier Macmillan, c1990 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 ZEI 1990. Place hold Add to cart (remove)

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