Convergence marketing : strategies for reaching the new hybrid consumer / Yoram (Jerry) Wind & Vijay Mahajan ; with Robert E. Gunther.

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Material type: Text

TextPublication details: Upper Saddle River, NJ : Financial Times Prentice Hall, c2002.Description: xxviii, 336 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 WIN 2002 (Browse shelf(Opens below))	Available		00014519

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Includes bibliographical references and index.

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