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Consumer behavior / Roger D. Blackwell, Paul W. Miniard, James F. Engel ; [edited by] Neil Marqardt, Mardell Glinski-Schultz. by
  • Blackwell, Roger D
  • Engel, James F
  • Miniard, Paul W
Edition: 10th ed. (International student ed.).
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : Thomson South-Western, 2005
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 BLA 2006, ...

Promotional strategy : : managing the marketing communications process / / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by
  • Engel, James F
  • Warshaw, Martin R
  • Kinnear, Thomas C, , 1943-
Series: Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : : Irwin, , c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.82 PRO 1994, ...

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