Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.

By:

De Chernatony, L. (Leslie)

Contributor(s):

McDonald, Malcolm, 1938-

Material type: Text

TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN:

0750659807
9780750659802

Subject(s):

Review: "Students on MBA, BA and Professional Development programmes as well as serious professional marketers will find this an essential guide for developing more effective brand strategies."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 3 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Barcode
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 DEC (Browse shelf(Opens below))	Available	00018664
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 DEC (Browse shelf(Opens below))	Available	00018663
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.827 DEC (Browse shelf(Opens below))	Available	00018662

Total holds: 0

Includes bibliographical references and index.

"Students on MBA, BA and Professional Development programmes as well as serious professional marketers will find this an essential guide for developing more effective brand strategies."--BOOK JACKET.

L00166 01/03/06 BUS Ntsc Book Supplies

11469 30/08/06