Winning at new products : creating value through innovation / Robert G. Cooper.

By:

Cooper, Robert G. (Robert Gravlin), 1943-

Material type: Text

TextPublication details: New York : Basic Books, c2011.Edition: 4th edDescription: 1 online resource illISBN:

9780465025787 (pbk. : alk. paper)
0465025781 (pbk. : alk. paper)
9780465025848 (ebook : alk. paper)
0465025846 (ebook : alk. paper)

Subject(s):

New products

DDC classification:

658.575 COO 2011 22

LOC classification:

HF5415.153 .C65 2011

Online resources:

Click here to access online

Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

List(s) this item appears in: eBooks_FBHC

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Electronic Book		FIRST CITY UNIVERSITY COLLEGE	658.575 COO 2011 (Browse shelf(Opens below))	e-book		e00254

Total holds: 0

Includes bibliographical references and index.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.