Entrepreneurial management / by Robert J. Calvin.

By:

Calvin, Robert J

Material type: Text

TextSeries: The McGraw-Hill executive MBA seriesPublication details: New York : Mcgraw-Hill, 2002.Description: vii, 295 p. ; 24 cmISBN:

0071382003

Subject(s):

New business enterprises -- Management

Review: "Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.421 CAL 2002 (Browse shelf(Opens below))	Available		00014567

Total holds: 0

"Entrepreneurial Management walks you through the myriad tactical and strategic issues that are essential to successfully starting a new business: Robert Calvin combines his decades of experience and real-world knowledge with analyses of today's newest business models to create a proven formula for success. From spotting the right opportunity and getting the right financing to differentiating your product or service, and from the development of proper pricing and targeting programs through strategies for reaching out to customers to create and sustain profitable relationships, a wide range of essential topics and concerns are covered."--BOOK JACKET.