Hospitality marketing management / Robert D. Reid and David C. Bojanic.

By:

Reid, Robert D

Contributor(s):

Bojanic, Davic C

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Sons, c2010.Edition: 5th edDescription: xv, 656 p. : col. ill. ; 28 cmISBN:

9780470088586 (hbk.)
0470088583 (hbk.)

Subject(s):

DDC classification:

647.940688 22

Summary: Pt. 1. Introduction to Hospitality Marketing -- Ch. 1. The Functions of Marketing -- Ch. 2. Introduction to Hospitality Services Marketing -- Pt. 2. Understanding and Targeting Hospitality Consumers -- Ch. 3. Understanding the Behavior of Hospitality Consumers -- Ch. 4. Market Segmentation and Positioning -- Pt. 3. Marketing Planning and Information -- Ch. 5. Developing a Marketing Plan -- Ch. 6. Information Systems for Marketing Decisions -- Pt. 4. Product-Service Mix and Distribution Strategies -- Ch. 7. Developing New Products and Services -- Ch. 8. Managing Products and Services -- Ch. 9. Marketing Channels -- Ch. 10. Electronic Commerce -- Pt. 5. Promotions Strategy -- Ch. 11. Promotion and Advertising -- Ch. 12. Advertising and Media Planning -- Ch. 13. Sales Promotions, Merchandising, and Public Relations -- Ch. 14. Personal Selling -- Pt. 6. Pricing Strategy and Destination Marketing -- Ch. 15. Pricing Strategy -- Ch. 16. Destination Marketing.

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	647.940688 REI (Browse shelf(Opens below))	Available		00022124

Total holds: 0

Includes bibliographical references and index.

Pt. 1. Introduction to Hospitality Marketing -- Ch. 1. The Functions of Marketing -- Ch. 2. Introduction to Hospitality Services Marketing -- Pt. 2. Understanding and Targeting Hospitality Consumers -- Ch. 3. Understanding the Behavior of Hospitality Consumers -- Ch. 4. Market Segmentation and Positioning -- Pt. 3. Marketing Planning and Information -- Ch. 5. Developing a Marketing Plan -- Ch. 6. Information Systems for Marketing Decisions -- Pt. 4. Product-Service Mix and Distribution Strategies -- Ch. 7. Developing New Products and Services -- Ch. 8. Managing Products and Services -- Ch. 9. Marketing Channels -- Ch. 10. Electronic Commerce -- Pt. 5. Promotions Strategy -- Ch. 11. Promotion and Advertising -- Ch. 12. Advertising and Media Planning -- Ch. 13. Sales Promotions, Merchandising, and Public Relations -- Ch. 14. Personal Selling -- Pt. 6. Pricing Strategy and Destination Marketing -- Ch. 15. Pricing Strategy -- Ch. 16. Destination Marketing.