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		Market based management : strategies for growing customer value and profitability / Roger J. Best by Best, Roger J Edition: 6th ed., International ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, New Jersey : Pearson, c2013 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BES 2013, ... Place hold Add to cart (remove)
		Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. by Hawkins, Del I Best, Roger J Coney, Kenneth A Series: Irwin/McGraw-Hill series in marketing Edition: 8th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston : Irwin/McGraw-Hill, c2001 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8342 HAW 2001, ... Place hold Add to cart (remove)

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