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		Marketing research that won't break the bank : a practical guide to getting the information you need / Alan R. Andreasen ; foreword by William A. Smith. by Andreasen, Alan R, 1934- Andreasen, Alan R, 1934-. Cheap but good marketing research Academy for Educational Development Series: Jossey-Bass nonprofit and public management series Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: San Francisco : Jossey-Bass, c2002 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 AND 2002. Place hold Add to cart (remove)
		Strategic marketing for nonprofit organizations / Philip Kotler, Alan R. Andreasen. by Kotler, Philip Andreasen, Alan R, 1934- Kotler, Philip. Strategic marketing for nonprofit organizations Edition: 5th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Prentice Hall, c1996 Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (6)Call number: 658.8 KOT 1996, ... Place hold Add to cart (remove)

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