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Journal of marketing theory and practice [electronic resource].

Contributor(s): Material type: Continuing resourceContinuing resourcePublication details: Statesboro, GA : Association of Marketing Theory and Practice, 1992-ISSN:
  • 1944-7175
Other title:
  • Journal of marketing theory & practice
  • JMTP
Uniform titles:
  • Journal of marketing theory and practice (Online)
Subject(s): Genre/Form: Additional physical formats: Print version:: Journal of marketing theory and practiceDDC classification:
  • 658 14
  • 658.8/005 20
LOC classification:
  • HF5410
Online resources:
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Published: Armonk, NY : M.E. Sharpe, winter 2006-

License restrictions may limit access.

Some issues combined.

Mode of access: World Wide Web.

Issued by: Association of Marketing Theory and Practice, <1993>-2005; Society for Marketing Advances, 2006-

Volume 1, issue 1 (fall 1992); title from cover (JSTOR, viewed May 25, 2011).

Volume 26, issue 1/2 (2018) (Taylor & Francis online, viewed on April 19, 2018).