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New products management / C. Merle Crawford, C. Anthony Di Benedetto. by
  • Crawford, C. Merle (Charles Merle), 1924-
  • Di Benedetto, C. Anthony
Series: Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.575 CRA 2000.

New products management / / C. Merle Crawford. by
  • Crawford, C. Merle (Charles Merle), 1924-
Series: Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.575 CRA 1997.

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