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Journal of targeting, measurement, and analysis for marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications
Availability: No items available.

Marketing management [electronic resource]. by
  • American Marketing Association
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Chicago : American Marketing Association Publications Group
Availability: No items available.

Sport marketing quarterly [electronic resource] : SMQ.
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Morgantown, WV : Fitness Information Technology, Inc.
Other title:
  • SMQ
Availability: No items available.

The marketing plan : how to prepare and implement it / William M. Luther. by
  • Luther, William M
Edition: New, expanded ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, �1992
Availability: No items available.

Managing your mouth : an owner's manual for your most important business asset / Robert L. Genua. by
  • Genua, Robert L
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1992
Availability: No items available.

Making your sales team #1 / Thomas L. Quick. by
  • Quick, Thomas L
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York, NY : AMACOM, American Management Association, �1992
Other title:
  • Making your sales team number 1
Availability: No items available.

The AMA handbook for employee recruitment and retention / Mary F. Cook, editor. by
  • Cook, Mary F, 1937-
  • American Management Association
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, �1992
Other title:
  • American Management Association handbook for employee recruitment and retention
Availability: No items available.

Productive performance appraisals / Randi Toler Sachs. by
  • Sachs, Randi Toler
Series: WorkSmart series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : American Management Association, �1992
Availability: No items available.

Behind the numbers : U.S. trade in the world economy / Anne Y. Kester, editor ; Panel on Foreign Trade Statistics, Committee on National Statistics, Commission on Behavioral and Social Sciences and Education, National Research Council. by
  • Kester, Anne Y
  • National Research Council (U.S.). Panel on Foreign Trade Statistics
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Washington, D.C. : National Academy Press, 1992
Availability: No items available.

Brandweek [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: New York, N.Y. : Adweek L.P., c1992-; New York, N.Y. : Nielsen Business Media
Other title:
  • Brand week
Availability: No items available.

Journal of targeting, measurement, and analysis for marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications
Availability: No items available.

Marketing management [electronic resource]. by
  • American Marketing Association
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Chicago : American Marketing Association Publications Group
Availability: No items available.

The essence of marketing research / / Peter M. Chisnall. by
  • Chisnall, Peter M
Series: The Essence of management series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Prentice Hall, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 CHI 1991, ...

Marketing Management: Analysis,Planning,Implementation And Control by
  • Kotler, Philip
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice Hall 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT, ...

Marketing : an introductory text /​ Michael J. Baker. by
  • Baker, Michael J. (Michael John), 1935-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : ELBS, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 BAK.

The professional designer's guide to marketing your work / Mary Yeung. by
  • Yeung, Mary, 1957-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : North Light Books, c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.60688 YEU 1991.

The ultimate portfolio / Martha Metzdorf. by
  • Metzdorf, Martha, 1943-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : North Light Books 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 MET 1991.

Perspectives in consumer behavior / / [edited by] Harold H. Kassarjian, Thomas S. Robertson. by
  • Kassarjian, Harold H
  • Robertson, Thomas S
Edition: 4th ed., Prentice-Hall international ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Prentice-Hall Interntional, , c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 KAS 1991.

Cracking the Japanese market : strategies for success in the new global economy / James C. Morgan, J. Jeffrey Morgan. by
  • Morgan, James C
  • Morgan, J. Jeffrey
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : Free Press Collier Macmillan Canada : Maxwell Macmillan International, c1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.848​0952 MOR 1991.

Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox. by
  • Enis, Ben M
  • Cox, Keith Kohn
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass : Allyn and Bacon, 1991
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 ENI 1991.

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