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Selecting the right products and services / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993.

Evaluating marketing strengths and weaknesses / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993.

Marketing : an introduction / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Prentice Hall, 1997
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 1997.

Competitive positioning : the key to marketing strategy / Graham J. Hooley and John Saunders. by
  • Hooley, Graham J
  • Saunders, John A, 1946-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Prentice Hall, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 HOO 1993.

Marketing : principles & strategy / Henry Assael. by
  • Assael, Henry
Series: Dryden press series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forth Worth : Dryden Press, c1993
Other title:
  • Marketing : principles and strategy.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 ASS 1993.

International marketing. / / Stanley J. Paliwoda. by
  • Paliwoda, Stanley J
Series: The Marketing series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : Butterworth-Heinemann, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 PAL 1993.

The handbook for focus group research / Thomas L. Greenbaum. by
  • Greenbaum, Thomas L
  • Greenbaum, Thomas L. . Practical handbook and guide to focus group research
Edition: Rev. and expanded ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : Lexington Books Maxwell Macmillan Canada Maxwell Macmillan International, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.83 GRE 1993, ...

Below-the-line promotion / John Wilmshurst. by
  • Wilmshurst, John
  • Chartered Institute of Marketing
Series: Marketing series (London, England). Professional development.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Boston : Butterworth-Heinemann, 1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 WIL 1993.

Developing successful marketing strategies / David Parmerlee. by
  • Parmerlee, David
  • American Marketing Association
Series: American Marketing Association marketing toolbox
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lincolnwood, Ill., USA : NTC Business Books, c1993
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.800285 PAR 1993.

Airline marketing news [electronic resource]. by
  • Phillips Business Information, Inc
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Potomac, MD : Phillips Business Information
Availability: No items available.

Asia Pacific journal of marketing and logistics [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, England : MCB University Press
Other title:
  • Journal of marketing and logistics
Availability: No items available.

D�ecisions marketing [electronic resource] : DM. by
  • Association fran�caise du marketing
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: French, English
Publication details: Paris : Association fran�caise du marketing, 1993-
Other title:
  • DM
Availability: No items available.

Global trade & transportation [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Philadelphia, PA : North American Pub. Co., c1993-1994
Other title:
  • Global trade and transportation
  • Global trade
Availability: No items available.

Gulf marketing review [electronic resource] : GMR.
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Ramsey, Isle of Man : Pegasus Pub. ; [Dubai] : Mediaquest
Other title:
  • GMR
Availability: No items available.

The journal of database marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: [London] : Henry Stewart Publications, -2003
Other title:
  • Journal of database marketing & customer strategy management
  • Journal of database management
Availability: No items available.

Journal of international marketing [electronic resource]. by
  • Eli Broad Graduate School of Management. Center for International Business Education and Research
  • American Marketing Association
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: East Lansing, MI : Michigan State University Press, 1993-
Availability: No items available.

Marketing magazine [electronic resource]. by
  • Maclean-Hunter Publishing Co
  • Maclean-Hunter Limited
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Toronto : Maclean Hunter, c1993-
Other title:
  • Marketing
Availability: No items available.

Multinational business review [electronic resource]. by
  • University of Detroit Mercy. College of Business Administration
  • Boeing Institute of International Business
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Detroit, Mich. : College of Business Administration, University of Detroit Mercy, c1993-; Bradord, England : MCB University Press ; Bingley, UK : Emerald Group Publishing Limited
Other title:
  • MBR
Availability: No items available.

Pricing strategy & practice [electronic resource]. by
  • MCB University Press
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bradford, England : MCB University Press, 1993-�1997
Other title:
  • Pricing strategy and practice
Availability: No items available.

Results-oriented job descriptions : more than 225 models to use or adapt--with guidelines for creating your own / Roger J. Plachy, Sandra J. Plachy. by
  • Plachy, Roger
  • Plachy, Sandra J
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, �1993
Availability: No items available.

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