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Marketing food to children and adolescents : a review of industry expenditures, activities, and self-regulation / Nicoletta A. Wilks, editor. by
  • Wilks, Nicoletta A [editor.]
Series: Food and beverage consumption and health series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, c2009
Availability: No items available.

Advertising next : 150 winning campaigns for the new communications age / Tom Himpe. by
  • Himpe, Tom
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames and Hudson, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 HIM 2008.

Promo-art : innovation in invitations, greetings, and business cards / Charlotte Rivers. by
  • Rivers, Charlotte
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : RotoVision, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.68 RIV 2008.

A history of advertising / Stephane Pincas, Larc Loiseau, by
  • Pincas, Stephane
  • Loiseau, Marc
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Koln : Taschen, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 PIN 2008.

Renaisance art elements in fashion advertising : an investigation of its application and appropriateness in the selling strategy / by Wong Shaw Chiang. by
  • Wong, Shaw Chiang
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2008-07.

Kancil Awards 2008. by
  • Association of Accredited Advertising Agents of Malaysia
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Petaling Jaya : Association of Accredited Advertising Agents Malaysia, c2008/2009
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.67079 KAN 2008.

Humorous adverts are memorable because they are creative and funny. What are the benefits of using humorous adverts in promoting public awareness campaign in Malaysia? / Tan Meng Koon. by
  • Tan, Meng Koon
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2008-05.

Copywriting /​ Rob Bowdery. by
  • Bowdery, Rob
Series: Basic advertising ; 01
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2008
Other title:
  • Copywriting : n. the creative process of writing text for advertisements or publicity material
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.132 BOW 2008.

What is branding? / Matthew Healey. by
  • Healey, Matthew
Series: Essential design handbooks
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One Pub., c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 HEA 2008.

The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry. by
  • Barry, Pete (Pete S.)
Edition: 2nd edition, revised &​ expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames and Hudson, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BAR 2008.

Idea industry : how to crack the advertising career code / Brett Robbs, Deborah Morrison. by
  • Robbs, Brett
  • Morrison, Deborah
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : One Club Pub., c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1023 ROB 2008.

Showreel.02 : 56 projects on audiovisual design / edited and written by Bjorn Bartholdy. by
  • Bartholdy, Björn
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cologne : Daab Gmbh, c2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 741.6 BAR 2008, ...

Many products have often been endorsed by celebrities. What influences does tis have on Malaysian mobile advertising? / Louise Kimberly Ho. by
  • Ho, Louise Kimberly
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Dissertation note: a Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2008-06.

A study of images used in Dolce & Gabbana fashion advertisements : what are they selling - fashion or homosexuality? / by Ng Ai Shan. by
  • Ng, Ai Shan
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2008
Dissertation note: Dissertation (BA.(Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2008.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2008-09.

Creative advertising : ideas and techniques from the world's best campaigns / Mario Pricken. by
  • Pricken, Mario
Edition: New ed., Rev. and updated ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames & Hudson, 2008
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.67 PRI 2008.

The little book of big promotions / Cheryl Dangel Cullen + Lisa L. Cyr + Lisa Hickey. by
  • Cullen, Cheryl Dangel
  • Cyr, Lisa
  • Hickey, Lisa
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Gloucester, Mass. : Rockport, c2007
Other title:
  • Big promotions
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 CUL 2007.

Poster-art : innovation in poster design / Charlotte Rivers. by
  • Rivers, Charlotte
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Page One, 2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.674 RIV 2007.

New P.O.P. design. 2.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Tokyo : Alpha Planning, c2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.157 NEW 2007.

Creative engine = Chuang yi yin qing / [editor in chief: Wang Shaoqiang ; translation: Olivia Krystle]. by
  • Wang, Shaoqiang
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, Chinese
Publication details: [Hong Kong :] Sandu Cultural Media, 2007
Other title:
  • Chuang yi yin qing
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 CRE 2007, ...

Global Brand Shop Windows Design: The Art Of Visual Merchandise by
  • Lam, Bonifacio
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dalian, Liaoning Dailan University of Technology Press 2007
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.157 LAM 2007.

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