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Global marketing strategies /​ Jean-Pierre Jeannet, H. David Hennessey. by
  • Jeannet, Jean-Pierre
  • Hennessey, Hubert D
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Houghton Mifflin, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 JEA 2004, ...

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 WIN 2004.

Place branding [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, �2004-
Availability: No items available.

Place branding [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, �2004-
Availability: No items available.

Marketing Management by
  • Kotler, Philip
Edition: 11th ed., international edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall, Pearson Education International 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 2003.

Strategic marketing planning /​ Colin Gilligan and Richard M.S. Wilson. by
  • Gilligan, Colin
  • Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 GIL 2003, ...

Essentials of marketing communications / Jim Blythe. by
  • Blythe, Jim
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall Financial Times, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.802 BLY 2003, ...

Strategic marketing / David W. Cravens, Nigel Piercy. by
  • Cravens, David W
  • Piercy, Nigel
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Mcgraw-Hill, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2003.

Retail marketing management / David Gilbert. by
  • Gilbert, David
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.87 GIL 2003, ...

International marketing strategy / Frank Bradley. by
  • Bradley, Frank, 1942-
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 BRA 2002.

Marketing management and strategy / Peter Doyle. by
  • Doyle, Peter, 1943-2003
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Pearson Education, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 DOY 2002.

Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
  • McDonald, Malcolm, 1938-
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann, 2002
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 MCD 2002, ...

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. by
  • Hutt, Michael D
  • Speh, Thomas W
Series: The Dryden Press series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, Tex. : Harcourt College Publishers, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (6)Call number: 658.804 HUT 2001, ...

Harvard business review on marketing. Series: The Harvard business review paperback series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : [London : Harvard Business School ; McGraw-Hill] [distributor] , c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 HAR 2001.

International marketing strategy : analysis, development, and implementation / Isobel Doole and Robin Lowe. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thomson Learning, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 DOO 2001.

Market management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: French Summary language: English
Publication details: [Paris, France] : �Editions Eska
Availability: No items available.

Market management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: French Summary language: English
Publication details: [Paris, France] : �Editions Eska
Availability: No items available.

Strategic marketing / ​ David W. Cravens. by
  • Cravens, David W
Series: Irwin/​McGraw-Hill series in marketing
Edition: 6th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/​McGraw-Hill, c2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2000.

Global marketing : foreign entry, local marketing, &​ global management /​ Johny K. Johansson. by
  • Johansson, Johny K
Series: Irwin/​McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 JOH 2000.

Marketing Management: The Millennium Edition by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KOT 2000, ...

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