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Marketing in the digital age / John O'Connor, Eamonn Galvin. by
  • O'Connor, John, 1960-
  • Galvin, Eamonn
  • O'Connor, John, 1960-. Marketing and information technology
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times/Prentice Hall, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 OCO 2001.

Creative marketing communications : a practical guide to planning, skills and techniques / Daniel L. Yadin. by
  • Yadin, Daniel L
  • Yadin, Daniel L. Creative marketing communications : a guide to planning, skills and techniques
Series: Marketing in action series
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 YAD 2001.

International marketing strategy : analysis, development, and implementation / Isobel Doole and Robin Lowe. by
  • Doole, Isobel
  • Lowe, Robin, 1945-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thomson Learning, c2001
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 DOO 2001.

ABA bank marketing [electronic resource]. by
  • ABA Marketing Network
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Washington, DC : ABA Marketing Network
Other title:
  • American Bankers Association bank marketing
  • Bank marketing
Availability: No items available.

Market management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: French Summary language: English
Publication details: [Paris, France] : �Editions Eska
Availability: No items available.

Market management [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Language: French Summary language: English
Publication details: [Paris, France] : �Editions Eska
Availability: No items available.

Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by
  • Simchi-Levi, David
  • Kaminsky, Philip
  • Simchi-Levi, Edith
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.5 SIM 2000, ...

Strategic marketing / ​ David W. Cravens. by
  • Cravens, David W
Series: Irwin/​McGraw-Hill series in marketing
Edition: 6th ed. International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/​McGraw-Hill, c2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 CRA 2000.

Global marketing : foreign entry, local marketing, &​ global management /​ Johny K. Johansson. by
  • Johansson, Johny K
Series: Irwin/​McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Irwin/McGraw-Hill, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 JOH 2000.

Marketing Management: The Millennium Edition by
  • Kotler, Philip
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KOT 2000, ...

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk. by
  • Schiffman, Leon G
  • Kanuk, Leslie Lazar
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, c2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8342 SCH 2000, ...

The Financial Times marketing casebook / Levela Rickard and Kit Jackson. by
  • Rickard, Levela
  • Jackson, Kit
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Financial Times Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 RIC 2000.

Retail management / Roger Cox, Paul Brittain. by
  • Cox, Roger, 1936-
  • Brittain, Paul
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Financial Times, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.87 COX 2000, ...

Marketing management / Russell S. Winer. by
  • Winer, Russell S
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey : Prentice Hall, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 WIN 2000.

Global and transnational business : strategy and management / George Stonehouse ... [et al.]. by
  • Stonehouse, George
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, England : John Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.4012 GLO 2000.

Customer service on the Internet : building relationships, increasing loyalty, and staying competitive / Jim Sterne. by
  • Sterne, Jim, 1955-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : John Wiley, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.812 STE 2000.

Mastering data mining : the art and science of customer relationship management / Michael J. A. Berry, Gordon Linoff. by
  • Berry, Michael J. A
  • Linoff, Gordon
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York ; Chichester : Wiley Computer Publishing, c2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 005.74 BER.

Market-Led Strategic Change by
  • Piercy, Nigel
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford Butterworth Heinemann 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 PIE 2000.

Commonsense direct marketing / Drayton Bird. by
  • Bird, Drayton
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.872 BIR 2000, ...

A guide to Web marketing : successful promotion on the Net / Judy Davis. by
  • Davis, Judy
Series: Marketing in action series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page in association with Marketing, 2000
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 DAV 2000.

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