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Clueless in marketing communications / May Lwin, Jim Atchison. by
  • Lwin, May
  • Atchison, Jim
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Pearson, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 LWI 2003.

Marketing Management by
  • Kotler, Philip
Edition: 11th ed., international edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Prentice Hall, Pearson Education International 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 KOT 2003.

Principles of marketing / Frances Brassington, Stephen Pettitt. by
  • Brassington, Frances
  • Pettitt, Stephen
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall Financial Times, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 BRA 2003, ...

Essentials of marketing research / Tony Proctor. by
  • Proctor, Tony
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow : Financial Times Prentice Hall, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 PRO 2003.

Strategic electronic marketing : managing e-business / Brad Alan Keindl. by
  • Kleindl, Brad Alan, 1955-
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cleveland, Ohio : Thomson/South-Western, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.84 KLE 2003.

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C, 1944-
  • Traver, Carol Guercio
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson/Addison Wesley, c2004
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 ECO 2003.

Electronic commerce / Gary P. Schneider. by
  • Schneider, Gary P, 1952-
Edition: 4th annual ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Massachusetts : Course Technology, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 SCH 2003.

Integrated marketing communications : the holistic approach / Tony Yeshin. by
  • Yeshin, Tony
  • Chartered Institute of Marketing
Series: The CIM student workbook series. Marketing. | The marketing series. Student.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford : Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1998
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.802 YES 1998.

Cim Coursebook: Marketing Environment 2003-2004 by
  • Oldroyd, Mike
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Butterworth Heinemann 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 OLD.

Cim Course Book: International Marketing Strategy 2003-2004 by
  • Carter, Steve
Series: Cim Course Book
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Butterworth Heinemann 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.84 CAR 2003, ...

Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald. by
  • De Chernatony, L. (Leslie)
  • McDonald, Malcolm, 1938-
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.827 DEC, ...

Strategic marketing planning /​ Colin Gilligan and Richard M.S. Wilson. by
  • Gilligan, Colin
  • Wilson, R. M. S. (Richard Malcolm Sano)
Edition: 1st
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burlington, MA : Butterworth-Heinemann, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.802 GIL 2003, ...

Marketing research for managers / Sunny Crouch, Matthew Housden. by
  • Crouch, Sunny
  • Housden, Matthew
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Heinemann, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 CRO 2003.

Cross-cultural marketing / edited by Robert Rugimbana and Sonny Nwankwo. by
  • Rugimbana, Robert
  • Nwankwo, Sonny
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Melbourne, Vic. : Thomson Learning, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 CRO 2003.

Brands & desires / Bernd Kreutz. by
  • Kreutz, Bernd
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ostfildern-Ruit, Germany : Hatje Cantz, c2003
Other title:
  • Brands and desires
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 KRE 2003.

Services marketing and management / Audrey Gilmore. by
  • Gilmore, Audrey
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; Thousand Oaks, Calif. : Sage Publications, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8 GIL 2003.

The 360 degree brand in Asia : creating more effective marketing communications / by Mark Blair, Richard Armstrong and Mike Murphy. by
  • Murphy, Mike
  • Armstrong, Richard
  • Murphy, Mike
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Wiley, 2003
Other title:
  • Three hundred and sixty degree brand in Asia : creating more effective marketing communications.
  • Creating more effective marketing communications.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.80095 BLA 2003.

Essentials of marketing research / William G. Zikmund. by
  • Zikmund, William G
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.83 ZIK 2003.

Essentials of marketing communications / Jim Blythe. by
  • Blythe, Jim
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Prentice Hall Financial Times, 2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (5)Call number: 658.802 BLY 2003, ...

Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi. by
  • Simchi-Levi, David
  • Kaminsky, Philip
  • Simchi-Levi, Edith
Series: Irwin/​McGraw-Hill series in operations and decision sciences
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill/Irwin, c2003
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.5 SIM 2003, ...

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