FirstCity
Welcome to First City University College Library iPortal | library@firstcity.edu.my | +603-7735 2088 (Ext. 519)

Refine your search

Your search returned 351 results.

Not what you expected? Check for suggestions
Sort
Results
How 30 great ads were made : from idea to campaign / Eliza Williams. by
  • Williams, Eliza
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 WIL 2012.

Advertising & IMC : principles & practice / Sandry Moriarty, Nancy Mitchell, William Wells. by
  • Moriarty, Sandra E. (Sandra Ernst)
  • Mitchell, Nancy, 1950-
  • Wells, William, 1926-
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, Essex : Pearson, 2012
Other title:
  • Advertising and IMC : principles and practice
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 MOR 2012.

Advertising and promotions : integrated brand approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Quinn, Hans Rudiger Kaufmann. by
  • Semenik, Richard J
  • Allen, Chris T
  • O'Quinn, Thomas C
  • Kaufmann, Hans Rudiger
Edition: 6th ed, International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, c2012.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2012.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch ; with contibutions by Jorg Dietzel. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Dietzel, Jorg
Edition: 9th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BEL 2012.

Commercial display / [edited by Hi-Design International Publishing]. by
  • Hi-Design International Publishing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Dalian, China : Dalian University of Technology Press, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.157 COM 2012.

100 visual ideas, 1000 great ads /​ Joe La Pompe. by
  • La Pompe, Joe
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, French
Publication details: Luxembourg : Maison Moderne, 2012
Other title:
  • One hundred visual ideas, one thousand great advertisements
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.67 LAP 2012.

Brand! / [chief editor, Atian]. by
  • Atian
Series: Top graphic design series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen, Chiana : Hightone Book, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 BRA 2012.

Advertising for people who don't like advertising / by KesselsKramer. by
  • KesselsKramer
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 KES 2012.

Not for sale / for promo only : new directions in promotional design / edited & published by Viction:ary; [concepts & art direction by Victor Cheung ; forewords by Demian Conrad, Mark Graham]. by
  • Cheung, Victor
  • Viction:ary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hong Kong : Viction:ary, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 NOT 2011.

Guerrilla advertising 2 : more unconventional brand communication / Gavin Lucas. by
  • Lucas, Gavin, 1975-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2011
Other title:
  • Guerrilla advertising two
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 LUC 2011.

The fundamentals of creative advertising / Ken Burtenshaw, Nik Mahon, Caroline Barfoot. by
  • Burtenshaw, Ken
  • Mahon, Nik
  • Barfoot, Caroline
Series: AVA fundamentals series
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BUR 2011.

Mastermind : art direction, fashion styling and visionary photography / edited by Viction:ary ; [concepts & art direction by Victor Cheung]. by
  • Cheung, Victor
  • Viction:ary
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hong Kong : Viction:ary, c2011
Other title:
  • Art direction, fashion styling and visionary photography
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 778.974692 MAS 2011.

Hegarty on advertising : turning intelligence into magic / John Hegarty. by
  • Hegarty, John, 1944-
Material type: Text Text; Format: print ; Nature of contents: biography; Literary form: Not fiction
Publication details: New York : Thames & Hudson, c2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1092 HEG.

Ideation / Nik Mahon. by
  • Mahon, Nik
Series: Basics advertising ; 03.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Publishing, 2011
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 MOH 2011.

One show / [by One Club Publishing] by
  • One Club for Art & Copy (New York, N.Y.)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Beverly, Mass. : One Club Publishing ; Distributed in the US and internationally by Rockport Publishers, c2011
Other title:
  • One show.
  • One show design.
  • One show interactive.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (4)Call number: 741.605 ONE 2011, ...

Fashion & advertising / Magdalene Keaney. by
  • Keaney, Magdalene
Series: World's top photographers' workshops
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mies ; Hove : RotoVision, 2011
Other title:
  • Fashion and advertising
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 778.3 KEA 2011.

A study on how successful does unconventional advertising promotes audience engagement / Chay Jah Hee. by
  • Chay, Jah Hee [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-01.

Creative strategies : idea management for marketing, advertising, media and design / Mario Pricken. by
  • Pricken, Mario
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Thames & Hudson, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 PRI 2010.

The immensity and non-conventional way in executing ambient advertising to reach the audience: Does it have a limit? Where is the limit? / Shireen Ang Hsueh Yien. by
  • Ang, Shireen Hsueh Yien [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-11.

The creative process illustrated (how advertising's big ideas are born) / W. Glenn Griffin and Deborah Morrison. by
  • Griffin, W. Glenn
  • Morrison, Deborah
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : HOW books, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 GRI 2010.

Pages