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How alcoholic beverage companies use emotional appeal as branding tool in print advertisement. Case studies on Heineken and Guinness / Steve Ooi Wei Tee. by
  • Ooi, Steve Wei Tee [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-07.

The use of character design 'Be@rbrick' to promote a variety of brands. How effective can it be? / Yap Shir Li. by
  • Yap, Shir Li [Author]
  • KBU International College. School of Design
  • Nottingham Trent University
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: 2010
Dissertation note: Dissertation (BA. (Hons))--KBU International College in collaboration with Nottingham Trent University, UK, 2010.
Availability: Items available for reference: FIRST CITY UNIVERSITY COLLEGE: Not for loan (1)Call number: GD2010-12.

Brand-driven innovation : strategies for development and design / Erik Roscam-Abbing. by
  • Roscam-Abbing, Erik
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne, Switzerland : AVA Academia, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 ROS 2010.

Principles and practice of marketing / David Jobber. by
  • Jobber, David, 1947-
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 JOB 2010, ...

International marketing / Pervez Ghauri, Philip R. Cateora. by
  • Ghauri, Pervez N, 1948-
  • Cateora, Philip R
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : McGraw-Hill, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.84 GHA 2010, ...

e-Commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver. by
  • Laudon, Kenneth C, 1944-
  • Traver, Carol Guercio
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, New Jersey : Prentice Hall, 2010
Other title:
  • e-Commerce 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 LAU 2010.

Humankind / Tom Bernardin + Mark Tutssel. by
  • Bernardin, Tom
  • Tutssel, Mark
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : PowerHouse, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1019 BER.

Marketing / William M. Pride, O.C. Ferrell. by
  • Pride, William M
  • Ferrell, O. C
Edition: 2010 edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western/Cengage Learning, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 PRI 2010, ...

Hospitality marketing management / Robert D. Reid and David C. Bojanic. by
  • Reid, Robert D
  • Bojanic, Davic C
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, New Jersey : John Wiley & Sons, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 647.940688 REI.

Brand's expression / editor in chief, Xiao Zhou, Chu Liang. by
  • Xiao, Zhou
  • Chu, Liang
  • Sun, Yonghong
  • Shu, Guang
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Shenzhen, China : Taiwan : Hightone Book Co. ; Long Sea International Book, c2010
Other title:
  • Brand's expression : vision of global designs
  • Design is smiling : graph/product/identity
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 741.6 BRA 2010, ...

Fashion branding / [editor, concept and project director Josep Maria Minguet ; co-author, Miquel Abellán ; translation, Babyl Traducciones]. by
  • Minguet, Josep María
  • Abellán, Miquel
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English, Spanish
Publication details: Barcelona : Monsa, c2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 ABE 2010.

The trend forecaster's handbook /​ Martin Raymond. by
  • Raymond, Martin, 1961-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2010
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8342 RAY 2010.

Business and economic horizons [electronic resource]. by
  • Prague Development Center
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Praha : Prague Development Center
Other title:
  • BEH
Availability: No items available.

Campaign Asia-Pacific [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hong Kong : Haymarket Media
Availability: No items available.

Journal of marketing and management [electronic resource]. by
  • Global Strategic Management Inc
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Beverly Hills, Mich. : Global Strategic Management Inc.
Other title:
  • JMM
Availability: No items available.

Journal of research in interactive marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bingley, England : Emerald Group Pub. Ltd.
Availability: No items available.

Innovative regulatory approaches coping with Scandinavian and European Union policies / Noralv Veggeland, editor. by
  • Veggeland, Noralv, 1941-
Series: European Economic and Political Issues
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science Publishers, c2010
Availability: No items available.

Campaign Asia-Pacific [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Hong Kong : Haymarket Media
Availability: No items available.

Journal of research in interactive marketing [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bingley, England : Emerald Group Pub. Ltd.
Availability: No items available.

U.S. trade, protectionism and the global economic downturn / Andrew J. Caldwel, editor. by
  • Caldwell, Andrew J
Series: Global economic studies series
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York : Nova Science, 2010
Availability: No items available.

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