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Stress and work : perspectives on understanding and managing stress / edited by D.M. Pestonjee, Satish Pandey. by
  • Pestonjee, D. M, 1939-
  • Pandey, Satish C
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: New Delhi ; Thousand Oaks, Calif. : SAGE, �2013
Availability: No items available.

Supply chain management : strategy, planning, and operation / Sunil Chopra, Peter Meindl. by
  • Chopra, Sunil [Author]
  • Meindl, Peter [Author]
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : Pearson, c2013
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Marketing across cultures [electronic resource] / Jean-Claude Usunier, Julie Anne Lee. by
  • Usunier, Jean-Claude
  • Lee, Julie Anne
Edition: 6th ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Harlow, England ; New York : Pearson, 2013
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Professional practice for interior designers / Christine M. Piotrowski, FASID, IIDA. by
  • Piotrowski, Christine M, 1947-
Edition: Fifth Edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Hoboken, New Jersey : John Wiley & Sons, 2013
Availability: Not available: FIRST CITY UNIVERSITY COLLEGE: e-book (1).

Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
  • O'Guinn, Thomas C
  • Allen, Chris T
  • Semenik, Richard J
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western Cengage Learning, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 659.1 OGU 2012, ...

Marketing management / Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane, 1956-
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson Education Limited, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (3)Call number: 658.8 KOT 2012, ...

Advertising and promotions : integrated brand approach / Richard J. Semenik, Chris T. Allen, Thomas C. O'Quinn, Hans Rudiger Kaufmann. by
  • Semenik, Richard J
  • Allen, Chris T
  • O'Quinn, Thomas C
  • Kaufmann, Hans Rudiger
Edition: 6th ed, International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : South-Western, c2012.
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 ADV 2012.

E-marketing / Judy Strauss, Raymond Frost. by
  • Strauss, Judy
  • Frost, Raymond, 1960-
Edition: 6th ed., International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : Pearson, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.872 STR 2012.

Principles of marketing / Philip Kotler, Gary Armstrong. by
  • Kotler, Philip
  • Armstrong, Gary (Gary M.)
Edition: 14th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : Pearson, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (2)Call number: 658.8 KOT 2012, ...

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch ; with contibutions by Jorg Dietzel. by
  • Belch, George E. (George Edward), 1951-
  • Belch, Michael A
  • Dietzel, Jorg
Edition: 9th ed., Global ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.1 BEL 2012.

Fashion promotion : building a brand through marketing and communication / Gwyneth Moore. by
  • Moore, Gwyneth
Series: Basics fashion management ; 02
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lausanne : AVA Publishing, 2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 687.0688 MOO 2012.

Dynamic identities : how to create a living brand / ​ by Irene van Nes. by
  • Nes, Irene van
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amsterdam : Bis Publishers, c2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 741.6 NES 2012.

Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindström. by
  • Lindström, Martin, 1970-
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2012
Other title:
  • Tricks companies use to manipulate our minds and persuade us to buy
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.8343 LIN 2012.

Advertising for people who don't like advertising / by KesselsKramer. by
  • KesselsKramer
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Laurence King, 2012
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 659.113 KES 2012.

Brand bible : the complete guide to building, designing and sustaining brands / edited by Debbie Millman ; Rodrigo Corral Design. by
  • Millman, Debbie
  • Rodrigo Corral Design (Firm)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Beverly, Mass : Rockport, c2012
Other title:
  • Complete guide to building, designing, and sustaining brands
Availability: Items available for loan: FIRST CITY UNIVERSITY COLLEGE (1)Call number: 658.827 BRA 2012.

European journal of training and development [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Bingley, U.K. : Emerald Group Publishing, 2012-
Other title:
  • EJTD
Availability: No items available.

International journal of marketing and business communication [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: New Delhi, India : Publishing India Group, 2012-
Availability: No items available.

WARDSAUTO dealer business [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Overland Park, KS : Ward's Communications
Other title:
  • Wards auto dealer business
  • WARDSAUTO
Availability: No items available.

WARDSAUTO dealer business [electronic resource].
Material type: Continuing resource Continuing resource; Format: electronic available online remote; Type of continuing resource: periodical
Publication details: Overland Park, KS : Ward's Communications
Other title:
  • Wards auto dealer business
  • WARDSAUTO
Availability: No items available.

Doctors and pharmaceutical industry : insight from Malaysian scenario / Imran Masood ... [and three others]. by
  • Imran Masood [author.]
  • Mohamed Azmi Ahmad Hassali
  • Mohamed Izham Mohamed Ibrahim
  • Asrul Akmal Shafie
Series: Penerbit USM monograph series
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: [Glugor], Pulau Pinang : Penerbit Universiti Sains Malaysia : Distributors, Universiti Sains Malaysia Co-operative Bookshop, Universiti Sains Malaysia : MPH Distributos, �2012
Availability: No items available.

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