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Relationship marketing : exploring relationship strategies in marketing / John Egan.
Material type:
TextPublication details: New York : Financial Times/Prentice Hall, 2004.Edition: 2nd edDescription: xxiii, 268 p. : ill. ; 25 cmISBN: - 9780273686231
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.812 EGA 2004 (Browse shelf(Opens below)) | Available | 00020676 |
Total holds: 0
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| 658.812 DUT 1994 AMA handbook for customer satisfaction / | 658.812 EBU 2001 e-Business readiness : | 658.812 EGA 2001 Relationship marketing : | 658.812 EGA 2004 Relationship marketing : | 658.812 GAL 1994 Managing customer value : | 658.812 GRI 1995 Customer loyalty : | 658.812 GUM Total relationship marketing : |
Includes bibliographical references and index.
L00517 08/01/09 BUS University Book Store
SJY/004124 27/02/09