Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.

By:

Perreault, William D

Contributor(s):

Material type: Text

TextPublication details: Boston, MA : McGraw-Hill/Irwin, c2008.Edition: 11th ed., international edDescription: xxxvi, 660, [37] p. : ill. ; 28 cm. + 1 CD-ROM (4 3/4 in.)ISBN:

9780071284608
0071284605

Subject(s):

Marketing

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Holdings ( 2 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
AV Circulation	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	AV Circulation	CD Cabinet1	658.8 PER 2008 (Browse shelf(Opens below))	Available		DD1645
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	658.8 PER 2008 (Browse shelf(Opens below))	Available		00020876

Total holds: 0

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Accompanying CD-ROM held at Circulation Desk ; DD1645.

Includes bibliographical references (p. 601-655) and index.

L00558 17/08/09 BUS Ntsc Book Supplies

14942 03/09/09