Strategic marketing planning / Colin Gilligan and Richard M.S. Wilson.
Material type: TextPublication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2009.Edition: 2nd edDescription: x, 552 p. : ill. ; 25 cmISBN:- 9781856176170
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 GIL 2009 (Browse shelf(Opens below)) | Available | 00020780 | ||
Open Collection | FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 GIL 2009 (Browse shelf(Opens below)) | Available | 00020779 |
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.802 GIL 2003 Strategic marketing planning / | 658.802 GIL 2003 Strategic marketing planning / | 658.802 GIL 2003 Strategic marketing planning / | 658.802 GIL 2009 Strategic marketing planning / | 658.802 GIL 2009 Strategic marketing planning / | 658.802 GOE 1993 Developing, implementing & managing an effective marketing plan / | 658.802 HOO 1993 Competitive positioning : |
Previous ed.: 2003.
Includes bibliographical references (p. 519-535) and index.
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14754 29/07/09