Made to stick : why some ideas work in the world--and others don't / by Chip Heath and Dan Heath.

By:

Heath, Chip

Contributor(s):

Heath, Dan, 1973-

Material type: Text

TextPublication details: New York : Random House, 2007.Description: 291 p. ; 22 cmISBN:

9781400064281

Subject(s):

Review: "Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps.""--BOOK JACKET.

Average rating: 0.0 (0 votes)

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode	Item holds
Open Collection	FIRST CITY UNIVERSITY COLLEGE	FIRST CITY UNIVERSITY COLLEGE	Open Collection	FCUC Library	302.13 HEA (Browse shelf(Opens below))	Available		00019396

Total holds: 0

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Includes index.

"Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers explain ways to make ideas stickier, such as applying the "human scale principle," using the "Velcro Theory of Memory," and creating "curiosity gaps.""--BOOK JACKET.

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