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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
Material type:
TextPublication details: Harlow, England ; New York : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN: - 9780273706977
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.802 HOO 2008 (Browse shelf(Opens below)) | Available | 00020516 |
Total holds: 0
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| 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 1998 Marketing strategy and competitive positioning / | 658.802 HOO 2008 Marketing strategy and competitive positioning / | 658.802 HUG 2007 Marketing communications 2007-2008 / | 658.802 KER 1987 Strategic marketing problems : | 658.802 KER 1987 Strategic marketing problems : |
Includes bibliographical references (p. 572-598) and index.
L00513 10/12/08 BUS Book Channel Sdn Bhd
00004019 30/12/08