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The advertising budget : the advertiser's guide to budget determination / Simon Broadbent.

By: Material type: TextTextPublication details: New York ; London : McGraw-Hill, 1989.Description: [300] p. : ill. ; 24 cmISBN:
  • 0077071565
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 338.43 BRO (Browse shelf(Opens below)) Available 00001833
Total holds: 0
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338.4 SCH 1992 Surviving the Asic Experience. 338.4 SCH 1992 Surviving the Asic Experience. 338.4 SCH 1992 Surviving the Asic Experience. 338.43 BRO The advertising budget : 338.45621381 MOR Microcircuit Of Capital:Sunrise Industry And Uneven Development 338.47004 CAR Big blues : 338.47004 CAR Big blues :

Includes index.