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Emotional branding : how successful brands gain the irrational edge / Daryl Travis (with help from Harry).
Material type:
TextPublication details: Roseville, Calif. : Prima Venture, c2000.Description: xiii, 306 p. ; 24 cmISBN: - 076152911X
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.8343 TRA 2000 (Browse shelf(Opens below)) | Available | 00018982 |
Total holds: 0
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| 658.8342 ZAL 2003 How customers think : | 658.8343 LIN 2012 Brandwashed : | 658.8343 PAT 2009 Wired to care : | 658.8343 TRA 2000 Emotional branding : | 658.84 AMO 2000 The e-business (R)evolution : | 658.84 BAI 1996 How to find and cultivate customers through direct marketing / | 658.84 BAJ 2000 E-Commerce: The Cutting Edge Of Business |
Includes bibliographical references (p. 283-29) and index.
L00278 27/03/07 ART Ntsc Book Supplies
11898 09/03/07