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The fundamentals of advertising / John Wilmshurst.

By: Material type: TextTextSeries: Marketing seriesPublication details: Oxford : Butterworth-Heinemann, 1985.Description: xiv, 267 p. : ill. ; 24 cmISBN:
  • 0750602503 (pbk.)
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.1 WIL 1985 (Browse shelf(Opens below)) Available 00004308
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 659.1 WIL 1985 (Browse shelf(Opens below)) Available 00001752
Total holds: 0
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659.1 WIL 1978 Decoding advertisements : 659.1 WIL 1985 The fundamentals of advertising / 659.1 WIL 1985 The fundamentals of advertising / 659.1 WIL 1985 The fundamentals of advertising / 659.1 WIL 1985 The fundamentals of advertising / 659.1 WIL 1993 Below-the-line promotion / 659.1 WIL 1993 Below-the-line promotion /

Includes bibliographies and index.