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Advertising reach and frequency : maximizing advertising results through effective frequency / Colin McDonald.
Material type:
TextPublication details: Lincolnwood, Ill. : NTC Business Books, c1996.Edition: 2nd edDescription: xii, 157 p. : ill. ; 24 cmISBN: - 0844235067
- 9780844235066
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 659.1 MCD (Browse shelf(Opens below)) | Available | 00011234 |
Total holds: 0
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| 659.1 LAN 2004 Advertising by design : | 659.1 LOC 1989 Building your advertising business : | 659.1 MAD 2000 Mad Ave: A Century Of Award Winning Advertising | 659.1 MCD Advertising reach and frequency : | 659.1 MED 2009 The medium is the message : | 659.1 MOH 2011 Ideation / | 659.1 MOO Advertising worldwide : |
Includes bibliographical references and index.
Donated By Centrepoint Bandar Utama