Creating powerful brands in consumer, service and industrial markets / Leslie de Chernatony and Malcolm McDonald.
Material type:
TextPublication details: Oxford ; Burlington, MA : Elsevier/Butterworth-Heinemann, c2003.Edition: 3rd edDescription: xvii, 467 p. : ill. ; 24 cmISBN: - 0750659807
- 9780750659802
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 DEC (Browse shelf(Opens below)) | Available | 00018664 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 DEC (Browse shelf(Opens below)) | Available | 00018663 | ||
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Open Collection
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Open Collection | FCUC Library | 658.827 DEC (Browse shelf(Opens below)) | Available | 00018662 |
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| 658.827 DAV 2009 The fundamentals of branding / | 658.827 DEC Creating powerful brands in consumer, service and industrial markets / | 658.827 DEC Creating powerful brands in consumer, service and industrial markets / | 658.827 DEC Creating powerful brands in consumer, service and industrial markets / | 658.827 DUN 2005 Principles of advertising & IMC / | 658.827 FLO 2006 Branding a store : | 658.827 GOB 2001 Emotional branding : |
Includes bibliographical references and index.
"Students on MBA, BA and Professional Development programmes as well as serious professional marketers will find this an essential guide for developing more effective brand strategies."--BOOK JACKET.
L00166 01/03/06 BUS Ntsc Book Supplies
11469 30/08/06