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Principles of Marketing- Global Edition

By: Contributor(s): Material type: TextTextPublisher: Uttar Pradesh, India : Pearson India Education Services Pvt. Ltd, 2024Edition: Nineteenth editionDescription: 767 pages : color illustrations ; 27 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292449364
Subject(s): DDC classification:
  • 658.8 KOT 2024 23/eng/20241112
LOC classification:
  • HF5415
Summary: Principles of Marketing 19th Edition discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it's packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 KOT 2024 (Browse shelf(Opens below)) Available 00025148
Total holds: 0
Browsing FIRST CITY UNIVERSITY COLLEGE shelves, Shelving location: FCUC Library, Collection: Open Collection Close shelf browser (Hides shelf browser)
658.8 KOT 2016 Marketing management / 658.8 KOT 2016 Marketing management / 658.8 KOT 2018 Marketing management : 658.8 KOT 2024 Principles of Marketing- Global Edition 658.8 KUR 2009 Contemporary Marketing 658.8 LAN Essentials of marketing : 658.8 LAN Essentials of marketing :

Includes bibliographical references and index.

Principles of Marketing 19th Edition discusses today's key marketing challenge to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information embedded with the innovative customer-value framework, this book helps students understand how to create value and gain loyal customers. This edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships. The text has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that social media and technology play in contemporary marketing, it's packed with new stories and examples illustrating how companies employ innovative techniques to gain competitive advantage-from traditional marketing all-stars to new-age digital competitors.