A Critical analysis of brand extension and new brand strategies-factors which should be considered when a company makes a decision to either launch brand extension or new brand strategy / Zhang Shijin.
Material type:
TextPublication details: 2005.DDC classification: - BA2005-03
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Thesis/Dissertation
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Thesis/Dissertation | Dissertation | BA2005-03 (Browse shelf(Opens below)) | Not for loan | TD2611 |
Total holds: 0