Critical analysis the role of promotion mix (advertising and PR) towards an organization's leadership position in its industry through a case study on Pepsi / Huo Mei Lin.
Material type:
TextPublication details: 2006.DDC classification: - BA2006-13
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|---|
Thesis/Dissertation
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Thesis/Dissertation | Dissertation | BA2006-13 (Browse shelf(Opens below)) | Not for loan | TD2626 |
Total holds: 0