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Business-to-business marketing 2016-2017 / by Richard K. Miller and Kelli Washington.

By: Contributor(s): Material type: TextTextSeries: RKMA market research handbook seriesPublisher: Loganville, GA : Richard K. Miller & Associates, [2016]Copyright date: �2016Edition: 2nd editionDescription: 1 online resource (335 pages)Content type:
  • text
Media type:
  • computer
Carrier type:
  • online resource
ISBN:
  • 9781577832300
  • 1577832302
Subject(s): Genre/Form: DDC classification:
  • 658.8/04 23
LOC classification:
  • HF5415.1263 .M56 2016
Online resources:
Contents:
PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. State Of B2B Marketing -- 4. Digital Marketing Strategy -- 5. Digital Marketing Insights.
PART II. MARKET SEGMENTATION -- 6. Business & Workforce Counts -- 7. NAICS -- 8. Distribution Channels -- 9. Business Directories & Databases -- 10. Direct Marketing Lists.
PART III. MARKETING & SALES -- 11. Content Marketing -- 12. Customer Experience -- 13v Customer Relationship Management -- 14. Data-Driven Marketing -- 15. Direct Marketing -- 16. Event Marketing -- 17. Inbound Marketing -- 18. Lead Generation -- 19. Lead Management -- 20. Market Research -- 21. Marketing Analytics -- 22. Marketing Automation -- 23. Networking -- 24. Product Marketing -- 25. Promotional Events -- 26. Sales Staff.
PART IV. TRADE SHOWS -- 27. Trade Show Marketing -- 28. Largest Trade Shows -- 29. Convention Centers.
PART V. ADVERTISING -- 30. Advertising Agencies -- 31. B2B Media -- 32. Sponsorships -- 33. Top Advertisers.
PART VI. Digital Marketing -- 34. B2B E-Commerce -- 35. Email -- 36. Mobile Marketing -- 37. Search -- 38. Social Media Marketing -- 39. Video Marketing -- 40. Website Traffic.
Appendix A. Academic Centers -- Appendix B. Academic -- MBA Marketing Programs Appendix C. Academic-Ph. D./DBA Marketing Programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. B2B Marketing Blogs -- Appendix G. Online Resources -- Appendix H. Periodicals -- Appendix I. Services For Research & Strategy -- Appendix J. Small Business Development Centers.
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Online resource; title from PDF title page (viewed September 7, 2015).

Includes bibliographical references (pages 331-335).

PART I. MARKET OVERVIEW -- 1. Business-To-Business Marketing -- 2. B2B Spending -- 3. State Of B2B Marketing -- 4. Digital Marketing Strategy -- 5. Digital Marketing Insights.

PART II. MARKET SEGMENTATION -- 6. Business & Workforce Counts -- 7. NAICS -- 8. Distribution Channels -- 9. Business Directories & Databases -- 10. Direct Marketing Lists.

PART III. MARKETING & SALES -- 11. Content Marketing -- 12. Customer Experience -- 13v Customer Relationship Management -- 14. Data-Driven Marketing -- 15. Direct Marketing -- 16. Event Marketing -- 17. Inbound Marketing -- 18. Lead Generation -- 19. Lead Management -- 20. Market Research -- 21. Marketing Analytics -- 22. Marketing Automation -- 23. Networking -- 24. Product Marketing -- 25. Promotional Events -- 26. Sales Staff.

PART IV. TRADE SHOWS -- 27. Trade Show Marketing -- 28. Largest Trade Shows -- 29. Convention Centers.

PART V. ADVERTISING -- 30. Advertising Agencies -- 31. B2B Media -- 32. Sponsorships -- 33. Top Advertisers.

PART VI. Digital Marketing -- 34. B2B E-Commerce -- 35. Email -- 36. Mobile Marketing -- 37. Search -- 38. Social Media Marketing -- 39. Video Marketing -- 40. Website Traffic.

Appendix A. Academic Centers -- Appendix B. Academic -- MBA Marketing Programs Appendix C. Academic-Ph. D./DBA Marketing Programs -- Appendix D. Analysts -- Appendix E. Associations -- Appendix F. B2B Marketing Blogs -- Appendix G. Online Resources -- Appendix H. Periodicals -- Appendix I. Services For Research & Strategy -- Appendix J. Small Business Development Centers.

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