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The fundamentals and practice of marketing / John Wilmshurst.

By: Contributor(s): Material type: TextTextSeries: Marketing series (London, England)Publication details: Oxford : Butterworth-Heinemann, 1995.Edition: 3rd edDescription: [ix], 324 p. : ill. ; 27 cmISBN:
  • 0750609974
Summary: Now established as the standard introductory text, the third edition of this book has been thoroughly revised and updated to give greater emphasis on the dynamic nature of effective marketing management. The new syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great value with its straightforward presentation of marketing ideas and practices.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds
Open Collection Open Collection FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Open Collection FCUC Library 658.8 WIL 1995 (Browse shelf(Opens below)) Available 00004389
Total holds: 0
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658.8 WIL 1984 The fundamentals and practice of marketing / 658.8 WIL 1984 The fundamentals and practice of marketing / 658.8 WIL 1992 New Directions In Marketing 658.8 WIL 1995 The fundamentals and practice of marketing / 658.8 WIN 2000 Marketing management / 658.8 WIN 2002 Convergence marketing : 658.8 WIN 2004 Marketing management /

Published on behalf of the Chartered Institute of Marketing and the CAM Foundation.

Includes bibliographies.

Now established as the standard introductory text, the third edition of this book has been thoroughly revised and updated to give greater emphasis on the dynamic nature of effective marketing management. The new syllabus requirements of the Chartered Institute of Marketing are fully covered and a number of short case histories are included. Students, as well as general readers, will find it of great value with its straightforward presentation of marketing ideas and practices.

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