Winning at new products : creating value through innovation / Robert G. Cooper.

By:

Cooper, Robert G. (Robert Gravlin), 1943-

Material type: Text

TextPublication details: New York : Basic Books, c2011.Edition: 4th edDescription: 1 online resource illISBN:

9780465025787 (pbk. : alk. paper)
0465025781 (pbk. : alk. paper)
9780465025848 (ebook : alk. paper)
0465025846 (ebook : alk. paper)

Subject(s):

New products

DDC classification:

658.575 COO 2011 22

LOC classification:

HF5415.153 .C65 2011

Online resources:

Click here to access online

Summary: "For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.

List(s) this item appears in: eBooks_FBHC

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Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode	Item holds
Electronic Book		FIRST CITY UNIVERSITY COLLEGE	658.575 COO 2011 (Browse shelf(Opens below))	e-book		e00254

Total holds: 0

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Previous	658.57 HAR 1999 Harvard business review on managing high-tech industries.	658.571 ATK 2019 Work measurement and ergonomics /	658.575 BAR 2008 Project management in new product development /	658.575 COO 2011 Winning at new products :	658.575 CRA 1997 New products management /	658.575 CRA 2000 New products management /	658.575 FEY 2005 Innovation on demand /	Next

Includes bibliographical references and index.

"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover.