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A framework for marketing management / Philip Kotler, Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublisher: Boston : Pearson, [2016]Edition: Sixth edition, Global EditionDescription: 1 Electronic resource (1 volume)Content type:
  • text
Media type:
  • computer
Carrier type:
  • electronic resource
ISBN:
  • 9781292093147
Subject(s): DDC classification:
  • 658.8 KOT 2016
Online resources:
List(s) this item appears in: eBooks_FEC
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode Item holds Course reserves
Electronic Book Electronic Book FIRST CITY UNIVERSITY COLLEGE FIRST CITY UNIVERSITY COLLEGE Online Resources FCUC Library 658.8 KOT 2016 (Browse shelf(Opens below)) e-book e00099

Master in Software Engineering

Total holds: 0
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658.514 TID 2013 Managing innovation : 658.7 CHO 2013 Supply chain management : 658.8 FER 2014 Marketing strategy : 658.8 KOT 2016 A framework for marketing management / 658.8 KOT 2016 Principles of marketing / 658.84 COO 2012 Mastering import & export management / 659.20973 SEI 2017 The practice of public relations /

Includes bibliographical references and index.