Visual merchandising : window and in-store displays for retail / Tony Morgan.
Material type:
TextPublisher: London : Laurence King Publishing, 2016Edition: Third editionDescription: 1 online resource (224 pages) : illustrations (chiefly color)Content type: - text
- computer
- online resource
- 9781780679235
- 1780679238
- 659.1/57 23
- HF5845 .M67 2016
| Item type | Current library | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
Electronic Book
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FIRST CITY UNIVERSITY COLLEGE | FIRST CITY UNIVERSITY COLLEGE | Online Resources | 659.157 MOR 2016 (Browse shelf(Opens below)) | e-book | e00453 |
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| 658.8 KOT 2016 Principles of marketing / | 658.827 EVE 2016 Corporate brand personality : | 658.84 COO 2012 Mastering import & export management / | 659.157 MOR 2016 Visual merchandising : | 659.20973 SEI 2017 The practice of public relations / | 660.6 DAS 2016 Adopting biometric technology : | 667.38 CAR 2016 Digital textile printing / |
Includes bibliographical references (page 221) and index.
Print version record.
A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.
Intro; Preface; The History of Visual Merchandising; The Role of a Visual Merchandiser; Store Design; Windows; In-store Visual Merchandising; Mannequins; The Visual Merchandiser's Studio; Glossary; Further reading; Index; Picture credits and acknowledgements; The day-to-day role of a visual merchandiser; Training; Visual merchandising in a department store; Visual merchandising of multiple chain stores; Visual merchandising of small retail outlets; Measuring success; What is store design; Why is store design important?; Who designs the store?; Pop-up shops; How does store design work?
Store study: Kurt GeigerGetting to know your windows; Planning a window display; Themes and schemes; Budgeting; Props; Designing a window display; Store study: Au Printemps; Colour; Window prepping ; Installing the window display; Store study: Louis Vuitton; Lighting; Signage and graphics; Window calendar; Window standards and maintenance, and budget; Store study: Fortnum & Mason; Product adjacencies; Floor layouts; Store study: Matthew Williamson; Fixtures and fittings; Wall fixtures; Product handling; Store study: Flight 001; In-store displays and hot shops; Point of sale and add-on sales
Clearance merchandiseSignage and ticketing; Case study: Colorset; Lighting; Case study: ERCO lighting; Ambience; Technology; Retail standards and maintenance, and budget; Virtual visual merchandising; Store study: Topshop; Sculpting; Purchasing mannequins; Dressing a mannequin; Securing a mannequin; Grouping mannequins; Maintenance; The visual merchandiser's toolbox; Health and safety; Lighting chart
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